The event, which will take place from Nov. 3 to 5, raises money for local Chinese charities focused on promoting the health and cultural needs of adults and children.
Among the other organizations receiving support from FACE are The Two Ten Footwear Foundation; Wings of Music, which brings classical music education to children; The China Welfare Fund for the Handicapped, dedicated to empowering the disabled; and The Traces of Love Education Project, which helps fund the education of underprivileged children.
According to Issler, participation in the event has increasingly come from non-fashion companies, including banks and freight organizations. "The footwear industry uses a lot of support people," said Issler, adding that many are included in the 147 current sponsors.
FACE kicks off with an invitational golf tournament at the Lake Malaren Golf Club, followed by dinner, entertainment and special appearances by Chinese talent, including Emmy-winning producer and humanitarian Yue-Sai Kan.